Find out where your business actually sits.
We spent months measuring 39,449 local businesses across 16 trades on the five things that decide whether a customer picks you or the shop down the road. Tell us your business and we will measure yours the same way and send you the number.
We measure it every month and fix what we find. Send us changes whenever you like, there is no cap on requests. Stop any month.
Have us look after it →Eight questions, then we build it. You see it live and working before you pay a penny, whether you own a web address or need one.
Answer eight questions →What we measured, and what we found
Every business is scored out of 100 on five parts, weighted by how much each one actually moves a customer. Nobody tells a local owner these numbers, so almost none of them know where they stand.
How long a customer on a phone waits before giving up. The heaviest part, and the one most businesses fail.
Whether you come up for the thing you actually do, in the town you actually serve.
How much the rest of the web vouches for you. Near zero for almost every local business.
What customers said, how many, and whether your own site shows any of it.
Hours, phone and address, matching in every place a customer might look.
Of the 6,995 we measured, only 32% had a site on a domain they control. The rest are a Google listing and nothing else, while their competitors are findable.
Out of 100, and speed is the heaviest part of the score. Having a website is not the finish line. Most of them are slow enough on a phone that the customer gives up before the page arrives.
Measured up to 2026-09-28, across 39,449 businesses in 16 trades. Medians are for the businesses that do have a website of their own, because comparing somebody who has one against a pool that is half businesses with none flatters them and hides the gap to the competitors they actually have.
What turns up in your inbox
Out of 100, and the median for your trade beside it so the number means something.
Where you score on each, so you can see which one is dragging the rest down.
The single change that would move your score most, in plain English.
One email. No call, no sales rep, nobody ringing you next Tuesday. If you want us to do something about what it says, both options are at the top of this page and the prices are published. If you do not, keep the number and do it yourself. Need more than either of them? That is a conversation.
Get your score →